Wednesday, 1 August 2012


For my first post I'm going to explain a little about why I chose to start this blog and then I'm going to lighten the tone by showing off my latest etsy purchase.

Ethical fashion is an issue that I feel very strongly about. Through keeping a blog I want to show that shopping ethically doesn't have to mean not shopping, or dressing badly. I love clothes and shop awfully regularly. Most of my clothes are bought in vintage shops, stolen from my own shop or bought on etsy.

The following rashly thought out analogy might better illustrate my opinion on disposable clothing: If a celebrity chef were to announce on television that she recommends buying battery farmed eggs instead of free range because they're cheaper and who cares, that would be a pretty inappropriate and irresponsible thing to say. Yet nobody bats an eyelid at stylists and fashion writers using their public platforms to encourage people to shop with budget retailers who employ less than acceptable work practices to manufacture trend-driven, low quality clothing. Which is shocking because we're not talking about chickens suffering at the source of the issue, we're talking about people suffering, and we're talking about the impact disposable clothing has on the environment.

I really don't want this blog to be negative rants about the fashion industry, so I'm going to focus on showcasing things I've bought either second hand or handmade. In this way I hope to inspire people to change their shopping habits.

Which is where my 1950s beaded lambswool and angora blend cardigan comes in. I bought it last week on etsy from this shop. It was only $28 including shipping and it looks as though it had never been worn! There are quite a few of these on etsy and they tend to vary greatly in price. If you're lucky like me and find a cheap one do make sure to read the description and look at the pictures carefully as it is unusual to find one so cheap without a few flaws.

One of the great things about buying vintage is the quality and workmanship. My cardigan is 60 years old and it looks like new, I doubt any high street knitwear I've bought will survive to that age.

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